## Introduction
As we move into the year 2024, the beauty industry is set to witness some exciting trends that will capture the attention of Gen Z. Pinterest, with its vast user base and unique position as a trendsetting platform, has provided insights into the emerging beauty trends that will shape the coming year. In this article, we will explore the three biggest Gen Z beauty trends of 2024, as predicted by Pinterest.
Trend 1: Blue Beauty
Blue Beauty is making a bold comeback in 2024, particularly among Gen Z and Millennials. This trend sees a resurgence of aquamarine makeup and embraces the nostalgia of the 60s while incorporating it into modern beauty routines. According to Pinterest, searches for blue eyeshadow, fun blue nails, light blue prom makeup, aqua makeup looks, and blue quince makeup have seen significant increases, indicating a shift towards more vibrant and expressive makeup choices.
One of the reasons for the popularity of Blue Beauty is its versatility and suitability for all skin tones. This trend allows individuals to experiment with different shades of blue and create unique looks that reflect their individuality. Whether it’s a subtle pop of blue on the eyelids or a bold blue statement, Gen Z is embracing this trend with enthusiasm.
To incorporate Blue Beauty into your own makeup routine, consider trying out pastel blue eyeshadow, experimenting with blue nail art, or even opting for a blue-themed prom look. The key is to have fun and express your creativity through the use of this vibrant color.
Trend 2: Head to Glow
In 2024, body care is set to have a major moment, with both Boomers and Gen Z investing heavily in luxury lotions and in-home spa experiences. Pinterest predicts a doubling down on self-care, with a focus on holistic beauty and wellness. This trend, known as “Head to Glow,” highlights the importance of taking care of the entire body, not just the face.
The surge in interest for sunscreen, body moisturizer aesthetic, spa aesthetic, body skincare routines, and overall body care indicates a shift towards a more comprehensive approach to beauty. Gen Z is recognizing the significance of extending skincare beyond the neck and embracing a routine that nourishes the entire body.
To embrace the Head to Glow trend, consider incorporating luxury lotions into your skincare routine, indulging in at-home spa experiences, and prioritizing SPF for your body. Pamper yourself and give your skin the TLC it deserves, from head to toe.
Trend 3: Make It Big
The Make It Big trend signifies a move towards larger-than-life beauty and fashion accessories. Millennials and Gen Z are expected to embrace styles that complement their “fluffy hair” aesthetic and express their individuality with bold statement pieces. Pinterest predicts that beauty and baubles will get bigger, bolder, and bouncier in 2024.
To embrace the Make It Big trend, consider incorporating chunky hoops, trying out big braids hairstyles, opting for wavy perms, experimenting with sculptural jewelry, and styling your hair in big buns. These bold choices allow you to make a statement and showcase your confidence and individuality.
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